Why June is the Perfect Time to Plan Your Holiday Campaign

When you think of June, your mind probably jumps to beach days, iced coffee, and a little mid-year slowdown—but smart business owners know it’s also one of the best times to start planning for the holidays. Yes, we’re talking about those holidays—Black Friday, Small Business Saturday, Cyber Monday, and the flurry of year-end promotions that drive serious revenue and brand engagement.

If you wait until October to start planning your holiday campaign, you’re already behind. June gives you the breathing room, creative headspace, and strategic lead time to make this your most successful holiday season yet—especially if you’re a product-based business.

Here’s why getting a head start matters (and what to focus on now).

Holiday Campaigns Take Time to Build

Successful holiday campaigns don’t just happen. They take thought, collaboration, and time. From designing creative assets and writing promotional content to sourcing materials and organizing inventory—your future self will thank you for starting now.

Starting in June gives you the freedom to:

• Create and refine messaging that connects with your audience

• Strategically plan promotions instead of rushing last-minute sales

• Coordinate with your team or vendors to avoid holiday chaos

• Design, proof, and schedule email and ad campaigns in advance

When you’re not scrambling in November, you’re more likely to execute with intention—and less likely to burn out.

Supply Chains & Shipping Still Matter

If your business sells physical products, planning ahead is non-negotiable. Global supply chains are still unpredictable, and shipping times tend to slow as the holidays approach. By planning your holiday inventory in June (or even placing early orders), you’ll give yourself enough buffer time to handle delays, restocks, or packaging needs.

This is also your chance to:

• Plan any special edition holiday packaging or bundles

• Order custom materials or promotional inserts

• Get quotes and timelines from your printers, suppliers, or fulfillment teams

Trust us—nothing kills holiday momentum like a “sold out” notice in mid-November.

Q4 = Your Biggest Revenue Opportunity

For many businesses, Q4 is the most profitable time of the year. Waiting until fall to plan your campaign means you’re potentially leaving money—and market share—on the table.

With a June head start, you can:

• Map out key sales dates (Black Friday, Small Biz Saturday, Cyber Monday, Giving Tuesday, etc.)

• Identify what offers make the most sense for your products and audience

• Plan tiered or multi-phase campaigns that build anticipation over time

• Build hype through sneak peeks, pre-orders, or exclusive early access for your best customers

The earlier you plan, the more creative (and effective) your campaign can be.

Summer is Slower (and That’s a Good Thing)

Let’s be honest—summer tends to be a little quieter for many industries. Your inbox isn’t overflowing. You’re not running around preparing for a launch. That makes June the ideal time to work on your business, not just in it.

Use this season of breathing room to:

• Brainstorm new product ideas or seasonal offerings

• Collaborate with your marketing or design team

• Create content in batches while you’re not under pressure

• Test new tools or automations that could streamline your holiday workflow

The more you can prep while things are calm, the more freedom you’ll have to actually enjoy the chaos of Q4 when it arrives.

You’ll Show Up More Confidently in the Fall

When September rolls around and everyone else is rushing to launch their first “holiday preview” emails, you’ll already be a few steps ahead. Your campaigns will be polished. Your visuals will be on-brand. Your message will be clear and intentional.

And that kind of preparation doesn’t just lead to better results—it builds trust with your audience. People can feel when a brand is dialed in, and they’re more likely to buy from businesses that feel thoughtful, organized, and consistent in their communication.

Ready to Make the Holidays Work for You?

If you’ve been waiting for a sign to start planning your holiday campaigns—this is it. June is the perfect time to shift your mindset from short-term hustle to long-term strategy. Whether you’re launching new products, preparing a seasonal service offer, or running your biggest sale of the year, your future success starts with today’s planning.

And if you need help mapping it all out, designing a campaign, or getting your website holiday-ready—I’d love to help.

Let’s make this your most joyful (and profitable) season yet. 🎁