Before You Clock Out: 5 Things to Do for Your Brand Before the Year Ends
Wrap up your year with intention—not overwhelm.
It’s December. The inbox is slowing down, your calendar is filling with holiday plans, and you’re this close to putting up your OOO and sinking into end-of-year mode. And yes—you deserve the rest.
But before you officially unplug, take a few hours to set your brand up for success going into the new year. A little intention now goes a long way in helping you start strong, aligned, and ahead of the game in January.
Here are 5 simple but impactful things you can do for your brand before the year ends—and they won’t take more than a day to knock out.
1. Update Your Website + Portfolio
Your website should reflect where you’re going, not just where you’ve been.
Before the year wraps up:
Swap out any outdated photos or bios
Add recent testimonials or case studies
Highlight new services or offerings
Update your footer copyright to 2025
If your site hasn’t been touched in months (or more), this quick refresh will make a big difference in how you show up come January.
2. Audit Your Social Bios + Links
Your Instagram bio? Your link in bio? Your pinned posts?
They might be sending traffic to outdated offers or messaging.
Do a quick check:
Are your bios still aligned with your brand voice?
Do your links lead people to your most relevant or timely pages?
Are your pinned posts still reflecting your current services or style?
This is easy to overlook—but it’s also easy to fix.
3. Organize + Archive Your Content
You’ve likely created a lot of content this year—photos, graphics, emails, blog posts, maybe even videos or reels.
Take a little time to:
Organize your content folders
Archive what’s done
Save reusable graphics, templates, or caption ideas into one place
This makes January content planning way easier—and you’ll thank yourself later.
4. Write a ‘Thank You’ Post or Email
The holidays are the perfect time to lead with gratitude. Whether it’s an Instagram post, a newsletter, or a simple graphic, thank your community for being part of your year.
It doesn’t need to be sales-y—just real and thoughtful. People remember how you made them feel—and a sincere “thank you” goes a long way in building trust and connection.
5. Outline Your January Plan (Even Loosely)
You don’t need a full 90-day strategy (unless you want one!)—but having a rough outline of your January goals, offers, or content themes will help you start strong when you return.
Ask yourself:
What’s my first offer or promo of the year?
When do I want to open my books or launch something?
What content will support those goals?
Even a quick brainstorm or notes app outline will give you a head start.
Final Thoughts
December doesn’t have to be hustle-heavy—but it can be intentional. These small steps will give you clarity, confidence, and momentum heading into the new year. And the best part? You’ll be able to truly rest knowing your brand is buttoned up and ready for what’s next.
Need help with a website refresh, content strategy, or planning for Q1? I’m here for it—let’s make 2025 your most aligned and impactful year yet.
